Strategic analysis is concerned with understanding the strategic position of the organisation. From a business perspective, competition refers to rivalry among firms operating in a market to fill the same customer’s needs. Competition is a basic essential in the free enterprise system. The term competition defies true definition because the view of competition held by different groups varies. This term will be addressed in context with the ability of a logistician to deliver on what the company promises.

The central purpose of information is for planning. Management requires information about customers, markets, competition and other environmental variables in order to plan effectively. Information is the medium of control. Management seeks relevant information such as sales, market share and expenses to monitor performance. Information gathered either on an ad hoc or continuous basis can be used as a guide to predicting future trends, and how the logistician can support the efforts and direction of the organisation in delivering according to customer requirements, based on the organisation’s competitive advantage.

OBJECTIVES

This subject aims to apprise participants of the industry’s newest technological development in products and technology. To help participants achieve a high degree of effectiveness within the logistics industry by providing an understanding of this range of relevant skills and talents to complement their experience.

SYLLABUS

Includes key topics like:

• Analysing corporate strategy concepts and decision making process
• Understanding the environments in which organisations operate
• Identifying strategic implications and methods that lead to decision-making and action taking

See: Current subject availability